FROM PLAYDATE TO PLAYGROUND,

ALWAYS IN STYLE.

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A thoughtfully designed capsule wardrobe for real childhood.

✓ Children genuinely love wearing it

✓ Every piece works together

✓ Designed for a circular future

  • Thoughtfully made.

    Every decision — from the materials we choose to the partners we work with — is guided by two goals:

    Creating clothes children choose to wear again and again, and designing them with their next life in mind.

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"We know kids can be the toughest critics. They know what they want, so we involved them, perfecting every fit for comfortable, all-day wear. We wanted to create a timeless collection that resonates today, tomorrow, and ten years from now."

— Lilian Holm, Founder of HoLM THINGS

  • Lilian Holm has spent fifteen years in fashion, from building collections for the world's biggest brands to building HoLM THINGS. Becoming a mother changed how she saw children's wear entirely.

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  • "No complaints here: the new online shop from Zurich-based kidswear brand HoLM THINGS offers a capsule wardrobe where neither scratchy seams nor tight necklines get in the way."

  • "As we talk, it quickly becomes clear what makes her work special: not only Lilian's trained eye for products and processes, but also her deep connection to the world of children — and her commitment to creating clothes that children genuinely love to wear."

  • "A capsule wardrobe made of fewer, better pieces that could truly support how children live, move, and grow."

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Why HoLM THINGS?

Most children's clothing falls into one of two categories.

We believe parents shouldn’t have to choose between beautiful design, everyday practicality and circularity.